In 1990 Hatem Elkady find himself more than interesting on how to make wide range of products based on metal and mixed with other materials ,
It was the first step into the metal industrial field in Egypt specially it’s very hard to find what you are looking for and how to make one complete order required lots of mold and machine’s, after lots of surveying , try and errors it comes to establish Aseel Egypt factory to fill the big gap in the market to replace the hi end imported products with Egyptian made A class standers hi end products , so our first official contract was with CONRAD Hotel in 1993 and attached our first big project with Four Seasons Giza in 1994 , to be the real born for the real start , and we achieved more than 45 big brand name in hotels , and also we have the honor to be a part of the companies served the requirements of the shop fittings to satisfy the international retail brand names throw their agents in the regional area and Africa , so our first contract with this filed was with ADDIDAS once they change their shops accessories and start the new concept .
After long time with perfect performance and according to our future plans we also invest more to provide more range of end products and to satisfy our big list of clients for the sheet metal industries not only the decorative products be even to have a market share from the function items so we extend our list of task to made cable trays , office furniture , façade cladding , art works and light fittings , we still don’t having our ready made products because we are not into retail market yet , it’s on our pipe line , but after we been in Africa and middle east with our work shop in Sudan , Uganda and Dubai and we are studying several countries to reach 10 factories in 10 countries by 2020 .
Aseel are leaders not followers ... Sorry we do not copy designs. We will however work with companies to implement their own designs custom made